Lead Boxes & Displays
Lead boxes are a great cost effective way to get your name out in the community. Place these at other local businesses around town and watch new leads pour in!
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Drum Up New Business and Revive Current Business with Fitness Promotions
If you have ever felt like your fitness center is boring and needs new life, fitness promotions may be the answer to your problem. You don’t have to do anything fancy like giving away an expensive piece of equipment, but you can use some interesting promotions to help turn your business around. You are only limited by your imagination and how creatively you can finance your fitness promotion.
Offer a Free Short-Term Membership as Part of a Membership Drive
One of the hardest things for health clubs to do is to get new members. Offering a free short-term membership as part of a membership drive is a good option to have in your arsenal of fitness promotions. You can offer a current member a discount on their upcoming renewal for every new member they bring in who purchases a membership. You can offer prospective members a one-week pass to try out the health club and its programs. If you do this, be sure to keep some sort of database with the personal information about each person who gets a pass so that you don’t have people taking advantage of the promotion to get multiple passes.
Offer a Free Personal Training Session or a Pass to a Fitness Class
If you offer personal training or fitness classes that are a la carte, you can offer free passes to these classes when a person gets a new membership as part of your fitness promotions. This gives them a chance to try out the training or class, which may lead to increased revenue when they sign up for the classes or sessions with the trainer.
Take Your Fitness Promotions to Social Media Networks
When you start a new promotion for your fitness center, let everyone know on social media networks. Muscle Up Marketing offers a social media package that can make it easy for you to let your customers know what is going on. You may even get some new customers with the fitness promotions you offer on social media networks. When you are using social media as part of fitness promotions, try to tie the promotion to an upcoming event or holiday to increase the number of people who see your promotion.
Text Message Special Promotions to Your Members
Text messaging is a very effective way to let your members know about fitness promotions you have going on. Once you have a member’s consent to send text messages, you don’t want to abuse the privilege by sending them messages very often. Once a week is generally the most often you should send out messages. Offering a monthly text message will likely be more effective because your members aren’t accustomed to getting constant texts from you, so they are more likely to read the promotion information. You can also include a short link to your website at the end of the text message. Be sure to link directly to the page that includes the promotional information to make it easy for your members to check the information from a cell phone.
Bring in the Customers with Lead Boxes
In health club and gym marketing, lead boxes have been high on the list of effective marketing techniques. They can be a great way of attracting potential customers and garnering interest in your facility without spending a lot of upfront money on your part.
Lead boxes are kind of what they sound like-boxes that give you leads on potential customers. Basically, a box is placed in an area with high traffic and customers fill out a short information sheet with their address and pertinent information. They then drop this into the box. Later, you empty the box and add that customer to your database of potential clients. Of course, you contact them as well and entice them to visit your facility.
Some owners and managers have raffles with lead boxes. They invite people to sign up for a chance to win a free gym membership. For the ones who don’t win, free membership might be offered to them for two weeks. The idea is that once they are there and find that they like your gym or health club, they’ll want to stay and pay for the entire thing.
At Muscle Up Marketing at www.muscleupmarketing.com there are different types of lead boxes to choose from when you go with one of their marketing services. The kind you go with will depend upon your marketing needs.
Lead boxes tend to work particularly well if you live in rural areas where you don’t have a lot of competition or where people won’t have to travel far to reach you. Your aim is to get people to your facility so you want to target those who are within close proximity. These days, people tend to not want to travel too far from home.
It can also be helpful to tell potential customers exactly what they are going to get when they submit their information into your lead boxes. That way, they will know what they are aiming for and won’t be expecting something else.
You might also want to make sure that you’re placing lead boxes in businesses that get a lot of traffic and cater to the clientele that you are seeking with your fitness facility. A health food store, for instance, might attract customers looking for a health club.
Some lead boxes, for instance, are acrylic. You can find those that are opaque and those that are clear. There are also boxes that are constructed out of corrugated cardboard. While these might not be as strong as the high quality acrylic, they are still durable.
Pre-printed graphics can be printed across your lead boxes, or you can customize your own graphics and information to make them more unique. Some boxes also come with “take me” slips so that potential customers can walk away with extra information about your business.
Lea boxes are still effective ways to get your business’ name out to the public and to stay relevant in the fitness world. Sometimes, your marketing plan doesn’t have to be too high tech to get results.
Raise Awareness About Your Gym with Fitness Lead Boxes
Letting people in your community know that you have a fitness center is one of the most difficult things you have to do. In some cases, you need to do some creative advertising. Fitness lead boxes are one way that you can let people know about your business without having to spend a whole lot of money.
Use Custom Fitness Lead Boxes to Get Your Business Noticed
When you are getting your advertising campaign ready for fitness lead boxes, you don’t want to have to settle for generic boxes that don’t represent your business. Instead, work with a company like Muscle Up Marketing to get your fitness lead boxes, headers, footers, pads and pens customized for your business. You can offer a drawing for a free membership or you can simply offer more information or a free trial by entering information.
Exchange Your Fitness Lead Boxes with Other Business Owners
One way that you can do this is to use fitness lead boxes, which are boxes that you place in other businesses around the community to get the word about your health club. You may have to exchange lead boxes with some business owners, meaning that you place their lead boxes at your health club. Be sure that you don’t get too many lead boxes from exchanges that you have to display all at the same time.
Take Your Fitness Lead Boxes to Expos
If there are fitness expos or trade shows that you plan to attend, bring your fitness lead boxes with you. These are excellent times for you to find people who would likely join your health club since only people interested in the fitness industry will attend these events.
Convert Leads from the Boxes into Memberships
Once you have your fitness lead boxes back in your possession, you have to use the contents of the boxes wisely. You don’t want to spam or bother the people who filled out the cards. Instead, you need to make their information work for you. Keep in mind that your ultimate goal is to sell a membership to the people who placed their information into the box.
You can start making the most of the information in your fitness lead boxes by entering the information from those little slips of paper onto a spread sheet. This will help you to keep track of how you contact the prospective members, as well as how receptive they were to your information. Be sure to note any time you speak to them or send them something. You don’t want to seem like you are desperate for them to join the club. You may want to send out an email with some fitness tips and then include your club’s information at the bottom. You can call and offer them a one-week trial. It is important that you keep your information simple to understand and use a calm and reassuring voice. You have to show the prospective client that you understand their fitness goals and will work with them to get them reached successfully.